![Just do it! How murderer Gary Gilmore's final words inspired Nike's famous slogan | Daily Mail Online Just do it! How murderer Gary Gilmore's final words inspired Nike's famous slogan | Daily Mail Online](https://i.dailymail.co.uk/1s/2022/01/17/17/53032145-0-image-a-3_1642439476075.jpg)
Just do it! How murderer Gary Gilmore's final words inspired Nike's famous slogan | Daily Mail Online
Just do it: Nike slogan inspired by Gary Gilmore's last words | news.com.au — Australia's leading news site
![Tundé on Twitter: "RT TINCCreative "Did you know that Nike was originally called Blue Ribbon Sports 'BRS'? Not just that – their signature slogan “Just do it” was inspired by Utah killer, Tundé on Twitter: "RT TINCCreative "Did you know that Nike was originally called Blue Ribbon Sports 'BRS'? Not just that – their signature slogan “Just do it” was inspired by Utah killer,](https://pbs.twimg.com/media/D-FR0ZeWkAELTsa.jpg)
Tundé on Twitter: "RT TINCCreative "Did you know that Nike was originally called Blue Ribbon Sports 'BRS'? Not just that – their signature slogan “Just do it” was inspired by Utah killer,
![Just do it! How murderer Gary Gilmore's final words inspired Nike's famous slogan | Daily Mail Online Just do it! How murderer Gary Gilmore's final words inspired Nike's famous slogan | Daily Mail Online](https://i.dailymail.co.uk/1s/2022/01/17/17/53029275-10411375-image-a-5_1642439487535.jpg)
Just do it! How murderer Gary Gilmore's final words inspired Nike's famous slogan | Daily Mail Online
![TIL that The slogan “Just Do It” was inspired by serial killer Gary Gilmore, who said “let's do it” just before he was executed by a firing squad in 1977. : r/sports TIL that The slogan “Just Do It” was inspired by serial killer Gary Gilmore, who said “let's do it” just before he was executed by a firing squad in 1977. : r/sports](https://external-preview.redd.it/hu_YzTSnggeuK0zqj1Xp64WfEvpd0t-8x-WQNtBbuvc.jpg?width=640&crop=smart&auto=webp&s=6ec61348297296266ce22f00df35197750444447)
TIL that The slogan “Just Do It” was inspired by serial killer Gary Gilmore, who said “let's do it” just before he was executed by a firing squad in 1977. : r/sports
![Nike Took a Murderer's Last Words and Turned It Into a Simple Lesson | by Alice Vuong | Better Marketing Nike Took a Murderer's Last Words and Turned It Into a Simple Lesson | by Alice Vuong | Better Marketing](https://miro.medium.com/v2/resize:fit:1400/1*WFLOtNNmK80Nc-BvIbeJTA.jpeg)
Nike Took a Murderer's Last Words and Turned It Into a Simple Lesson | by Alice Vuong | Better Marketing
![Just do it! How murderer Gary Gilmore's final words inspired Nike's famous slogan | Daily Mail Online Just do it! How murderer Gary Gilmore's final words inspired Nike's famous slogan | Daily Mail Online](https://i.dailymail.co.uk/1s/2022/01/17/17/53029273-10411375-image-a-9_1642439716355.jpg)